AVA WINDOW FASHIONS- FROM BANKRUPTCY TO 200,000$ SALES IN 6 MONTHS
Updated: May 31
AVA WINDOW FASHIONS is a family business
in Toronto and manufactures California Shutters & Window blinds. Established in 2018, Hossein, owner of AVA, heavily invested in manufacturing machinery and started the business with the goal of selling 100,000$ in the first year.
For this reason, Hossein started contacting multiple Marketing agencies and after reviewing various proposals he signed a contract with a marketing agency for $3000 per month.
As per the contract, the Marketing agency was in charge of handling the website, SEO, Paid Ads, and Social Media management and had promised to reach the yearly goal of AVA but after 6 months and paying $18,000 to the marketing company and investing $5000 into paid ads, AVA had only sold 10% of its annual KPI (10,000$ in sale).
At this stage, having heavily invested in manufacturing facilities, materials & marketing while having no sales, AVA was close to getting bankrupt, and Hossein realized that he needs to change something. For this reason, he started contacting other marketing agencies. Amir, his son, was introduced to QuestIdea by one of his friends and after getting a proposal, AVA started working with us and the results were life-changing. After just 6 months of working with QuestIdea, AVA successfully sold 200,000$ and started to grow fast.
But let's take a look at what exactly changed in AVA’s marketing strategy that had this surprising result. We at QuestIdea would like to break down this successful marketing strategy into 7 different pillars:
1. Website redesign to increase conversion rate
AVA’s previous website was not mobile responsive and therefore didn’t load properly on mobile devices, studies show that more than 50% of global website traffic is on mobile devices, therefore AVA was losing more than half of its traffic. Also, AVA’s website was not designed for the ideal conversion of the business, which was booking an appointment and therefore AVA was losing all of the website visitors and probably burning all of its marketing budgets. Last but not least, the website design was not eye-catching, and studies show more than 70% of online users admitted that they judge a business based on their website design. This would get worse when businesses are in home-design industries like window treatments.
QuestIdea completely redesigned AVA’s website with the goal of optimizing website conversions. The new website is properly designed and fits a window treatments company, it’s also optimized for the ideal conversion that is booking an appointment and is completely mobile responsive.
AVA’s new website conversion rate increased by 60% after making these adjustments.
Studies show that 93% of online experiences begin with a search engine. Being properly ranked on Google for keywords related to your business would give you an edge over the competition. The good thing about SEO compared to paid ads is that although it’s a long process and won’t give you the results right away, it would work even if you stop working on it while stopping your activity on paid ads would never get you any results.
QuestIdea has helped AVA find its right place on Google on the related keywords that resulted in a 4000% growth in website traffic.
3. Google My Business and Local SEO
Getting top ranks on Google Maps is very important for local businesses. This is called Local SEO and starts with setting up a GoogleMyBusiness account. QuestIdea used various tactics to rank AVA on the top 10 results of Google Maps on 3 keywords that resulted in a 500% increase in getting calls and visiting the showroom.
4. Optimized Paid ads on Google, Instagram and Facebook
Paid ads are a vital part of any marketing strategy. The important thing is anyone can set up a campaign on Google, Facebook or Instagram but the art is in getting the best ROAS (return on ad spend).
There are 4 main important tactics that make the perfect ad:
A landing page that converts users.
After testing various combinations of all different pillars, QuestIdea successfully built a campaign that is getting leads for less than $6 CAD. AVA is closing 25% of the leads so the customer acquisition cost of AVA is less than $25 CAD while the average order value exceeds $2000 CAD. That’s an 8000% return on ad spend.
5. Focusing on reviews & Customer Testimonials
Social Proof is very important for any business. Imagine you’re walking down the street looking for a place to have dinner, 2 out of 3 restaurants have people eating inside, and the other one is empty. Which one are you gonna choose? It’s a psychological thing, People follow the actions of the masses, and when it comes to online advertising, customer reviews and testimonials work like social proof. Having a perfect strategy to generate consistent reviews and video testimonials is vital for businesses to increase their conversion rate and sales, but customers usually don’t have the time and usually ignore reviewing businesses. That’s why we have developed a strategy for AVA that resulted in more than 90, 5-star reviews on Google and a lot of video testimonials which we use on the website, social media (i.e, Instagram, Facebook), Facebook & Instagram ads which help us significantly lower our marketing costs and get better conversion rates.
6. Email Marketing
Email marketing has an average ROI of 4000% making it the most effective option available. There are usually two sides when it comes to email marketing, first one is to encourage people to sign up to your email list, offering a freebie or a promo code for the first order are examples of incentivizing users to share their emails with you.
The second side is to send customized emails to users to get the best conversion rate and increase sales. Humanizing emails and talking like a human while sending the best offers are very important when it comes to email marketing. By having an email strategy and automatic emails based on user behaviour we have helped AVA increase booking appointments from email by 3500%.
7. Social Media strategy
Everyone is now on social media and nowadays nearly all businesses have at least one social media channel. Finding the right social media channel where you can meet your ideal target customers is the first step into your social media efforts. Then you have to come up with your social media strategy which is a document outlining your social media goals, the tactics you use to achieve them and the metrics you will track to measure your progress. We have identified Instagram as the primary social media platform for AVA since their target customers are using this platform more than anything else. We have then set up our goals for our social media and transformed the Instagram page like this:
AND GUESS WHAT? We saw an 1800% increase in the DMs we are getting from clients while having less than 600 followers.
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